Call Us: +6565232574

Why Us

About US


Who We Are

We are a professional corporate services firm that specializes in helping entrepreneurs establish their businesses and settle down here in Singapore. Startup Biz Consultants Singapore is operated by certified specialists and professionals with more than 15 years of experience in the industry.

We are here to help foreign businesses, entrepreneurs, and startups to establish their presence here in Singapore. We take care of our clients by hand-holding them along the way to ensure that they steer clear of any pitfalls. Also, we guide them to stay compliant with all the rules and regulations for establishing a business in Singapore. We will help you handle the formation process of your business while you pay complete concentration on running the business.

We are homegrown. We understand the industry in-depthly and will consider all the possible implications and factors outside the standard procedures. This will ensure that all angles are covered as we progress with you. You are assured of zero delays in reaching your goals with your strategy.

gen profile image


Director & Head of HR and Immigration Services

Genevieve Cheong (Gen) is a Director and Head of Human Resources and Immigration Services for Startup Biz Consultants Singapore. She has over 20 years of experience and now leads the HR & Payroll services team who are responsible for all HR related services from talent acquisition, work pass consultations and applications, PR applications, workers compensation and benefits, payroll, and overall general HR consultation for example internal HR policy review or development, employee engagement programs, HRMS migration or implementation and more.

  • Bachelor of Commerce in Marketing, Information Technology, and e-Commerce | University of Western Australia
  • Lead the HR department | Banyan Tree
  • Headed the HR department | Nu Skin regional office in Singapore
  • Worked in many renowned companies such as Unilever (FMCG industry), Borneo Motors (automotive industry), Valiram Group (retail industry) and MediaCorp (media industry)



Senior Manager

Jason is the Senior Manager of Startup Biz Consultants (Singapore). He works closely with a team of experienced professionals and is responsible to ensure accurate and efficient completion of accounting and tax services for all our clients. With his years of experience in financial reporting and taxation, he is able to provide accurate guidance and valuable advice to his clients. Jason also has extensive experience in liaising with government authorities like IRAS, CPF Board, MOM, as well as auditors and business leaders to help resolve various accounting and tax issues for the clients.

  • Member of the Institute of Singapore Chartered Accountants (ISCA), the Association of the Chartered Certified Accountants (ACCA) and the Singapore Chartered Tax Professionals (SCTP)
  • Team-lead in another leading Singapore-based corporate services firm specialising in global client advisory regarding business expansion and corporate presence establishment in Singapore

We Know Singapore

There’s no better place to start a business on earth than Singapore. How do we know this? It’s simple; we know Singapore! We are not just corporate solutions experts; we are specialists in doing and establishing businesses in one of the world’s leading business hubs. Although Singapore is a business-friendly country, it still is challenging for expatriates to know which direction to turn when starting a company. Here at Startup Biz Consultants Singapore, we are familiar with all the protocols; we know the shot-callers and how to get things done per the law.

We also offer consistent guidance on how to improve your business setting, the acquisition of office resources, and more. Although English is the official language of Singapore, you can count on us to help you translate documents into other languages. Our assistance also includes providing vital information regarding the immigration system in Singapore, including the requirements and procedure of employment pass. We also provide help in acquiring immigration passes for family members and employees, including dependent passes.

We are corporate experts.

Here at Startup Biz Consultants Singapore, we owe our success throughout the years to our able team of industry professionals. Our experts come with a wealth of knowledge and experience in the industry, having worked in different capacities over time. Our experts are qualified and well-versed in understanding the latest industry trends and applying them with positive results. Communication is very important in any partnership, which is why we have made efforts to be available whenever you need us.

We are dedicated; this is evident in every one of us at the Startup Biz Consultants Singapore. We have experts across different disciplines with the relevant certification and recommendations for the role they function in. From clerical personnel, nominee directors to HR consultants, we are more than capable of delivering top-notch corporate services for your business entity.

business chart on tablet
contact banner

Personalized Services

Here at Startup Biz Consultants Singapore, we do not believe in a “one size fits all” approach to solving corporate problems. We understand that as every entrepreneur with their distinct ideas is different, so will their business entities be different.

As a rule, we carefully gather as much information about your business as possible, including business policies, expectations, and goals. The solutions we provide will be centered on the useful information we have gotten concerning your business as well as the relationship we have built during that time. From company logo design, color, to slogan, we use every detail to get the most suitable solutions for your establishment.